Tim Hortons has been trending all day and I could not figure out why until I noticed… its that time of year again – RRRoll Up the Rim! If you haven’t guessed, today is the first day of Tim Hortons’ Roll Up the Rim to Win campaign. Roll Up the Rim began in 1986 to reward loyal guests by giving them the opportunity to win prizes with the purchase of a hot beverage. The rules are simple: buy any hot beverage (excluding extra smalls) and then roll up the rim to see if you won a prize. You can claim your prize until May 21st, 2012.
The 2012 prize list includes:
• 40 Toyota Camry Hybrids
• 100 Panasonic 3D TV packages
• 1,000 Coleman camping package
• 5,000 Panasonic digital camera
• 25,000 $100 Tim Hortons giftcards
• Over 41 million of food prizes
Being a student I don’t have a lot of money to spend on coffee, but having a chance to win a free coffee, yet alone a car is enough incentive for me to keep buying Tim Hortons. For that reason alone I think this campaign is brilliant.
A fun fact: Paul Kind a Canadian inventor appeared on Dragon’s Den to debut his “Rimroller”. A Rimroller is a mechanical device used for rolling up the rim on coffee cups.
I am an avid coffee drinker, so I only thought it was necessary to make a trip to Tim Hortons today.
I had high hopes of winning, seeing as the odds of winning are 1 in 6. However, I did not win anything this time.
Good luck and have fun rolling up those rims!
