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Matthew’s Day Off: Super Bowl 2012 Commercial

Matthew Broderick in Ferris Bueller's Day Off

With the Super Bowl coming up this Sunday there is a lot of buzz around the commercials that will be played during the game. In particular there has been a lot of buzz around a commercial featuring Matthew Broderick who is the star of the 1986 flick “Ferris Bueller’s Day Off”. The commercial features Broderick skipping out on a day of work and living it up with his Honda CR-V. There are over two-dozen references to the movie “Ferris Bueller’s Day Off” within the commercial.

My favourite part of the Super Bowl is the commercials; every year the commercials find a way to out do the ones from the previous year. The 2011 Super Bowl attracted more then 163 million viewers making it the most watched program of any kind in American television history. This one event allows for organizations to hit a mass audience with one advertisement, so the commercial must stand out in order to be remembered. I feel that this Honda commercial will stick out because the play off Ferris Bueller’s Day Off is funny and many people will remember the humour.

The only bad thing about watching the Super Bowl in Canada (which is where I will be watching) is that Canadians do not get to see these commercials. Canadians usually have to wait until the day after the Super Bowl to see these American commercials. I know that I will be on YouTube the day after watching the highlighted commercials.

What do you think about Super Bowl commercials? Do you think they deserve this much buzz?

Here is the extended version of the commercial. Enjoy :)